This week we sit down with Haren Bhakta, founder of insideownership.com and the newly launched OWN ETF, to dig into why founder-led, skin-in-the-game companies consistently outperform the broader market. Haren walks us through the Inside Ownership 100 index, which back-tested $10,000 into $110,000 since 2004 versus $75,000 for the S&P 500, and makes a compelling case that great returns are almost impossible without significant insider ownership. We also get into what Warren Buffett’s eventual full departure means for Berkshire, why IBM went from the world’s most dominant company to an also-ran in eight years, and the uncomfortable truth about Vanguard, BlackRock, and State Street effectively neutering shareholder accountability across corporate America.
This week we’re providing the FULL episode to non-members.
Transcription
QAV AU 930, U.S. 63 — Haren Bhakta
[00:00:00]
Cameron: Well, welcome back to QAV. This is, an interview that I’ve been looking forward to for a couple of weeks, welcome to the show, Haren Bhakta from insideownership.com, coming to us from Orange County in California.
Welcome to QAV, Haren.
Haren Bhakta: Thanks for having me on
Cameron: Ah, it’s a, it’s a, a privilege and an honor, sir. So why don’t you tell everyone quickly what insideownership.com is about, and then we get into it
Haren Bhakta: Sure. Well, I created a stock market index similar to the S&P 500 in that, uh, it tracks the performance of the 100 largest companies from the S&P 500 based on, uh, the philosophy of s- skin in the game. So the, the leaders of the organization own a large dollar value, and we take the 100 largest from that [00:01:00] sub-sector of, of the S&P 500
Cameron: And what prompted you to do this exercise, Haren?
Haren Bhakta: Yeah. Well, it all started because I attend the Berkshire annual meetings every year since 2017. I’m a huge Warren Buffett fan. I bought a lot of Berkshire Hathaway because I believe in Warren Buffett and his skills and investment philosophy, and I’ve gotten so much from him. So I was sitting in the meeting in 2024 when I thought of the idea, and, um, I was sitting there in the back of my mind, uh, with a genuine fear.
What am I gonna do with Berkshire Hathaway when Warren Buffett dies? I don’t believe in the company the same way without him. I mean, it, you know, he’s created this, this beautiful company with, you know, beautiful principles and culture, and, uh, I just don’t [00:02:00] believe in the company the same way without him.
And 2024 was the first meeting without Charlie Munger. He had passed away, like, five, six months earlier. So I was sitting there afraid, and at some point during the meeting, it hit me that the S&P 500 will actually be buying more Berkshire Hathaway when Warren Buffett dies. And the reason for that is the S&P is what’s called free-float adjusted market cap, meaning they exclude his shares when they count the size of Berkshire.
But when he dies, those shares will be labeled free-floating or, you know, they’ll be distributed to foundations and sold and become free-floating shares. Therefore, the S&P will be buying or expanding the market cap of Berkshire. And I just thought, who in their right mind would want more Berkshire Hathaway after Warren Buffett?
We should want more with him. In the same respect, um, [00:03:00] we should want more Tesla with Elon Musk and, and not so much without him, right? Who would want more Tesla without Elon? Who would want more Meta without Mark Zuckerberg? Or more Amazon without Jeff Bezos, right? We want to ride these guys’ coattails, and when they’re not part of the organization anymore, we probably don’t want as much exposure to them.
So I came home and decided to launch an index that reflects that, that we’re, we’re on the same side of the table as these, uh, super value-creating CEOs.
Cameron: And you, you don’t have a lot of faith in Greg Abel’s, uh, administration of Berkshire Hathaway then? Did you sell when Warren retired at the end of last year?
Haren Bhakta: No, Warren Buffett is still, he may not be the CEO, but he, he, he’s still in the office every day. He still made a huge, uh, capital allocation decision recently. He put, I believe, $30 billion into [00:04:00] Google or Alphabet, and that was his decision. So he’s still very much involved. So, you know, it’s not this fast-moving thing where I see where a CEO like Warren Buffett could retire and all of a sudden, uh, the company goes to shit, or, you know, um, I don’t know if I can say that word or not.
But basically, it’s a slow-moving thing where cultures slowly fade and erode. And without Warren Buffett, right now, he’s still part of the, the company, but once he leaves, we will slowly see the culture erode of Berkshire. And not just that, so they’ve always made good acquisitions, and they have some nice, you know, good high-returning, uh, on capital type of companies.
But these type of acquisitions are not gonna come in the way to Greg Abel. N- there’s a lot of founders that sold their businesses to Berkshire [00:05:00] because they wanted Warren Buffett to be the owner. Specifically, Berkshire was the only, uh, play in town for them. They didn’t wanna sell to private equity. They didn’t want to auction off their business.
They wanted a permanent home in Berkshire, and that, Warren Buffett built that reputation. Now, I don’t believe Greg Abel’s gonna get those opportunities unless, you know, he has to build that himself, but that’s, that remains to be seen. So they’re not gonna get that future, uh, capital deployment that Warren Buffett was able to deliver by getting these acquisitions at very reasonable prices, where private equity would’ve had to pay much higher prices, but these owners didn’t wanna sell to private equity
Cameron: Fair points you make there, Haren.
Haren Bhakta: Yeah
Tony Kynaston: Yeah, there’s a lot of good things to talk about here. Um, I guess my first question is, you, you mentioned a number of large companies there which are big [00:06:00] players in the S&P 500 anyway. What kind of overlap is there between your index and the S&P 500?
Haren Bhakta: There’s a lot of overlap. So I w- I would, I would consider the S&P 500, or I should say the Inside Ownership 100, which is my index. I consider that basically the S&P 500 with the skin in the game factor. So for example, Nvidia, Google or Alphabet is the largest position, and second is, is Nvidia in my index, and then you got Amazon, Meta, and Tesla.
So it does look a lot like the S&P, only that we significantly overweight some of these companies where the, the ownership is high and significantly underweight or exclude completely some of the companies where there is no ownership left. So for example, Microsoft. Microsoft is not in the index because, uh, there is no owners left at Microsoft.
Bill Gates is, [00:07:00] is completely removed and, um, the, the board and CEO, um, yeah, they’ve, they’ve done well, but, um, they also don’t own any shares. So what we see is, um, as the world changes, uh, they may not participate in that change because it really takes ownership to create disruption and innovation. That’s what I find.
And, uh, when the world changes, these low ownership companies get left behind. And I have a lot of examples which we can get into
Tony Kynaston: Sure. So what, what kind of, um, performance difference then is there between your top 100 and a comparable S&P index?
Haren Bhakta: Yeah. Well, the Inside Ownership 100, now it’s only been live two years, right? I only thought of the idea in, in, uh, 2024. So prior to 2024, this is, this is, uh, back-tested. Now, this is not, uh, some complicated algorithm, uh, that we, you know, reverse engineered. This is simply taking the ownership [00:08:00] of the, the leaders of the organization and allocating the portfolio according to that ownership.
So, um, we went back to 2004 till today, and what we discovered is that, uh, $10,000 invested in the S&P would have been around $75,000 by the end of 2025. $10,000 in the Inside Ownership 100 would have been $110,000. So I had more than 300% in cumulative outperformance over that time period
Tony Kynaston: Right. And so you’re rebalancing your index at the same time as the S&P rebalances, or is there some other method?
Haren Bhakta: Exactly. We use the same rebalance schedule, so we’re, we’re balancing on the third, the third Friday of, uh, every quarter. So
Tony Kynaston: Right
Haren Bhakta: yeah, March, June, September, and December
Tony Kynaston: And I understand you’re launching an ETF to allow people to invest in your index going forward
Haren Bhakta: The ETF is launched. The ETF launched,
Tony Kynaston: [00:09:00] Okay
Haren Bhakta: yeah, the ETF launched about a month and a half ago.
Tony Kynaston: Okay, good.
Haren Bhakta: Yeah. The ETF is live. The ticker symbol is O‑W-N, OWN. Yeah. Ownership, so it, it was a perfect. I was actually quite surprised the ticker symbol was available
Cameron: Yeah, nice grab
Tony Kynaston: What, what do you attribute to this outperformance by owner founders? Why do they perform better? Why, why was Microsoft better under Bill Gates than it is under whoever runs it now?
Haren Bhakta: Well, I think this guy named Sam Hinkie said it best. He said people are power law, and the best ones change everything. So people are power law. So even the indexes, the, the individual stocks within the index in themselves are power law driven. So there’s this University of, uh, sorry, Arizona State University professor who did a study.
He studied all US stocks over the course of 100 years, over a century. [00:10:00] What he discovered was that 4% of all stocks delivered all the wealth creation over that 100-year period, and the other 96% delivered or matched US Treasuries. So it’s amazing. So, you know, we see that playing out today. We see the, the Mag Seven really carrying the results of the entire index.
So it’s not surprising to us or, you know, to me to see that, uh, you know, stocks are driven by the few minority, right? It’s, it, it. And, um, this is why it’s very hard to beat the stock market for stock pickers, right? Because, you know, we, we. I, I think I probably used to think that, uh, you know, half the stocks underperform and half the stocks outperform and, you know, it’s 50/50.
But no, that’s not the case. It’s really 4% delivering all the extreme gains while every- everybody else is kinda just earning treasury rates, right? Um, but where academia got it half right [00:11:00] or half wrong is that humans exhibit even bigger power laws. So the few extraordinary leaders really change the world.
And what we see is, you know, you got the Jeff Bezoses, like I mentioned, um, Bill Gates, um, you know, Steve Jobs. They’re able to rally people around them and create something new and disruptive, and it changes the world. And, um, Apple is really the only one that I could see where post-Steve Jobs, the, the company had continued to do well.
They’re the exception to the rule. But what I found is that there has been cases where a, a super CEO, as I call them, could pick a successor. However, I have not found a case yet where the successor could pick their successor and have it turn out well. I have not been able to find one yet. And I’m sure there, there, there must be something [00:12:00] out there, but there hasn’t been something that’s, that, that’s been, um, enormous anyway.
And, uh, there’s a lot of cases where, uh, the. once the, the, the guy responsible for the success of the organization leaves, the companies completely erode. And the best example I have is IBM. So IBM in 1984 was the largest company in the world by a factor of two and a half. It was more than two and a half times larger than the next largest company in the entire world.
This is how dominant it was. So this would be like Nvidia being a $12 trillion company today, right? It was dominant. And, um, a lot of people don’t know this about IBM, but, you know, Thomas Watson Sr. founded IBM, but it was his son, Thomas Watson Jr., that took IBM public in the ’50s. And he ran the company as CEO until [00:13:00] 1971, but he remained on the board until 1984.
So 1984, like I mentioned, uh, peak IBM, two and a half times larger than the next largest company. He retires in 1984, so ownership leaves. Fast-forward eight years, IBM is not even in the top 10 anymore. Just eight years, we’re talking about the most dominant company to ever exist, is not in the top 10 eight years after Thomas Watson Jr.
retires, right? Now, today, IBM is not even top 25. And, um, another example I have is Intel. Intel was run by, uh, Andy Grove as CEO in the 1970s. Now, had you invested $10,000 when he became CEO, 10,000 turned into several million by the time he retired in 1998. In 1998, Intel had 90% market share for the PC microprocessor business, right?
They were dominant. They were a monopoly. He even wrote the [00:14:00] book, um, Only the Paranoid Survive. It’s, it’s a great book. I r- I recommend that one.
Tony Kynaston: Mm-hmm.
Haren Bhakta: It’s about, uh, strategic inflection points. And anyway, he retires 1998. Fast-forward 27 years today, Intel has done nothing, right? It’s, it’s a flat stock. Uh, zero returns for 27 years.
So this is what I mean when those responsible for the success of an organization leave, the company is, is not the same. Now, we see Nike today. Nike stock, uh, Phil Knight retired about four years back, uh, completely gone from the board and everything. Nike stock is down 70% from its high. We’re talking about the biggest bull market in, in stock market history, and the, the, one of the biggest and brightest world-class brands Nike is, is down 70% post-founder.
So this is what I mean when, when those responsible for the success of an [00:15:00] organization leave, it’s not the same company
Cameron: Is there a certain amount of survivor bias in this though, Haren? Like, there are, um, plenty of examples of founder-led companies that exploded or imploded. Um,
Haren Bhakta: Yeah. Yeah
Cameron: you know, one of the more recent ones. Adam Neumann sort of destroyed that. I, I, you know, I’m, I’m an ex-Microsoft guy, so I, I, I can go back to ’90s and 2000s era companies, but BlackBerry was one that was
Haren Bhakta: BlackBerry, the founders had retired when they blew up, by the way.
Cameron: Mike
Haren Bhakta: founder.
Cameron: Lazaridis,
Haren Bhakta: yeah, they found, they, they left in 2012, I believe, and in 2013, um, or 2012, Thorsten Heins, I believe that was his name, took over BlackBerry and, levered up the company. What’s that?
Cameron: revolution though, right? 2007,
Haren Bhakta: [00:16:00] they, did, but they didn’t.
They, they missed it, but they didn’t implode. Now they implode after the founders left, right? Um, in fact, the founder, we’re talking about a $5 billion company at, at, at its like, um, around 2013, I believe. It, it could have been maybe a $10 billion company. But the founder wanted to s- get out of the phone business and create what he said a text message 2.0, and what he meant was what WhatsApp became.
What, what, what became WhatsApp.
Cameron: Yeah
Haren Bhakta: uh, you know, WhatsApp eventually sold for, for $19 billion to, to, to Meta. So he had the right idea. He wanted to get out of the phone business because he knew he couldn’t compete with, with Apple. And, uh, when you get non-owners who, uh, think completely inside the box, um, they, you know, that’s all they know, so then that, that’s what they wanna do.
They wanna run with, [00:17:00] with, uh, the phone business when, um, the founders knew that, that they couldn’t compete, and the founders resigned and sold their stock in 2012
Cameron: You’ve also got A- Apple 1.0 too, when Steve was unceremoniously shown the door, uh, in 1986 or whenever it was, when the Macintosh lost a lot of money and didn’t work. You got Peloton, you’ve got Under Armour, you’ve got. So I guess my question is,
Haren Bhakta: Yeah, so ownership, yeah, so to, to answer your question, ownership is not a panacea, but, but what I. It’s not a silver bullet, no. But neither is market cap, right? The S&P is focused on market cap, we’re focused on the insider. So it’s not a panacea, it’s not a silver bullet. But I looked at every single hundred bagger, and a hundred bagger means that a stock went up 100 times your money.
So you invest $10,000, it turns into a million. And I looked at, um, every one I could [00:18:00] find between the year 2000 and 2025. I, I found 21 of them. So we had Tractor Supply, um, obviously NVIDIA, Netflix, uh, Monster Beverage, Apple, uh, Amazon, Google, um, uh, O’Reilly’s, the car, uh, parts company, uh, Universal Insurance, some small company, uh, WisdomTree, which was like ETF company at the time.
Uh, every single one except for two, uh, two, uh, out of the 21, 19 of them had ownership above 5%. So while ownership is not the panacea, um, it’s not the silver bullet, but it’s required, almost required to have extreme outlier returns. So y- you’re not guaranteed to get high returns from ownership, but you’re virtually guaranteed not to get it without it
Tony Kynaston: It’s a good way of looking at it.
Haren Bhakta: [00:19:00] Yeah
Tony Kynaston: D- so, so what’s the, what’s the secret sauce in, in insider ownership that’s different to a board of directors who, you know, didn’t come up with the company? is it
Haren Bhakta: Yeah. Yeah. Well, yeah, I, I
Tony Kynaston: can disrupt their own company? Do they, do they feel like they can take longer term bets?
What, what do you think is the reason?
Haren Bhakta: I think the, the later part what you said, so i‑i-it’s that when you’re a board with no ownership, you are judged every quarter, you are rewarded for every quarter or every, or every year, and you tie your bonuses to, you know, annual metrics, you begin to think annually.
Cameron: Short-termism.
Haren Bhakta: significant outlier returns, you cannot think annually.
You have to think in decades. So Jeff Bezos, for example, is very comfortable failing on projects in the near term because he knew. He was perfectly fine tinkering, what’s called tinkering, to, to [00:20:00] innovate, you have to tinker. You have to have small errors, and small errors reduce your, your, your, uh, quarterly performance, right?
Your numbers. And he was perfectly fine not showing a profit for, for two decades, but he knew he’s creating enormous value. In the same way Mark Zuckerberg has poured hundreds of billions of dollars, um, into, uh, well, I, I should say t‑tens of billions of dollars into failed projects like, uh, the Metaverse, right?
Um, but, uh, he’s able to think long term, and he’s able to make these capital allocation dec-decisions and pivot when they’re wrong. Um, Amazon failed with the Fire Phone, but they tinker and tinker, and then you end up with AWS. So Jeff Bezos built two world-class companies. A lot of people don’t talk about that.
He built, yes, the, the Amazon retail store, which is genius in, in and of itself, but he also created AWS, right? [00:21:00] Um, and that comes from tinkering. It comes from trial and error and, um, short feedback loops. So that’s how you create innovation, is having these short feedback loops. And in order to have short feedback s- loops, uh, people working directly on the problem need to be decision-makers.
And this is why you can’t innovate through committee. You can’t, uh, innovate through a boardroom vote. It, it, it comes down to a single person working on the problem, and very often these people, these founders are the ones who created the initial product in the first place, understand and are able to communicate with, with those around them w‑working directly on the problem, and there’s not like 18 layers between them and, and the people directly working on it
Tony Kynaston: Do you think there’s also some kind of, uh, institutional forgiveness for owner founders? What I mean by that is, why couldn’t a company, say, for example, Berkshire Hathaway [00:22:00] after Warren goes, why couldn’t Greg Abel say, “I’m not gonna give quarterly forecasts. judge me on my quarters. I’m gonna take decades long views of this company.”
Why, why couldn’t he then be as good as Warren Buffett? Is it because Warren gets the chance to try, fail, try, fail, and the shareholders still flock to every year?
Haren Bhakta: Well, with Warren Buffett, he created Berkshire by capital allocation. He didn’t really invent anything, although he kind of invented a way of capital allocation with, with the insurance business and using float, and no one really had done that before. So, um, I think Greg Abel is more of a, uh. What do they call that?
They call that a, uh, a caregi- caregiver or caretaker, I should say. Sorry. Caretaker. He’s, he’s a caretaker, right? Now, he couldn’t have created a Berkshire himself, right? [00:23:00] Uh, obviously ’cause he didn’t. But, uh, he is a hardworking guy, completely different from Warren Buffett. Warren Buffett is a capital allocator.
He completely stayed out of the businesses that he purchased. To the fact of abdication, so, um, someone asked Warren Buffett back in, I think it was like 2005, he asked him at the annual meeting, “You know, you guys own 11% of American Express, yet your furniture store, which you guys own 100% of, doesn’t accept American Express.
How does that make any sense? Like, why?” And Warren Buffett had a simple answer. He says, “I don’t tell my subsidiaries what to do.” And that’s how far r- removed he was, and he said that, “When I find a, a batter that can bat 400, I’m not gonna tell him how to hold, how to hold the bat.” And, uh, Greg Abel is telling his batters how to hold the bat.
So it’s not gonna be the same company post-Warren [00:24:00] Buffett. It’s not, ’cause he g- uh, Warren, uh, he’s getting involved. In fact, if you read the last annual letter, he talks about how he hired a, um, in-house counsel. Now, Warren Buffett never had an in-house lawyer, and, um, so we see the culture already shifting.
Warren Buffett preferred one-page or maybe two pages at the most type contracts. H- he’d never had these long, lengthy contracts with, with, um, you know, when he bought a company or when he, uh, c- came up with a compensation plan for a purchased, uh, subsidiary. He would have these one-pagers, and that’s it. Uh, and it’d be more of a handshake type of deal.
But, you know, um, that’s Warren Buffett. He, he was able to do that. Uh, you know, uh, we can’t expect Greg Abel to do that ’cause he doesn’t have the skills for that. But, um, I’m sure he’ll, he’ll take care of the company just fine, but can we really [00:25:00] expect, uh, the type of, of, uh, future performance, um, that maybe, uh, Warren Buffett could have.
You know, a young Warren Buffett with today’s Berkshire at its size, I believe would’ve still created enormous value. Um, but, uh, you know, maybe, I think a young Warren Buffett today at, at Berkshire’s size today would turn Berkshire into the largest company in the world. Um, there’s virtually impossible for Greg Abel to do that.
He’s gonna
Tony Kynaston: do you think there’s also an element of risk-taking that’s, that’s there with Warren that’s not there with Greg? And, um, I’m picking these as kind of hypothetical examples really,
Haren Bhakta: So while Warren Buffett’s alive, um, I believe that if the market, uh, had a huge correction, uh, a big market c- cr- uh, crash, I believe that, um, they could make a $200 billion acquisition, like one [00:26:00] shot, one big company, $200 billion, here’s a check, um, now it’s our company. There’s no way Greg Abel would ever make anywhere near that size of acquisition, um, ever.
Uh, so yes, while Warren Buffett’s alive, they may still get some big elephant and, um, you know, obviously he’s not gonna do it now where, where equity prices are, but they will make a huge acquisition if we were to get a 2- uh, 2008 or, um, a 2000 type correction, you know. Uh, they will make a big acquisition, but a Greg Abel will make a bunch of tiny ones, um, if, if, if Warren Buffett’s not around
Tony Kynaston: You, uh, do you have any red flags that you put on the behavior of owner founders? We’ve had a couple of examples in Australia where company run by its founder has, uh, basically imploded because the founder’s become [00:27:00] distracted because they’ve let personal issues, um, you know, uh, and, and bad corporate governance overwhelm the business and the, and the shares have gone down dramatically. Do you screen for any kind of bad behavior or strategic changes, uh, in your index?
Haren Bhakta: Yeah. Well, for one, I created a passive index. So I’m taking the S&P 500 and t- just simply taking the top 100 from there based on, on the dollar value of ownership and proportionally weighting the portfolio according to that dollar value. So it’s very systematic, it’s rules-based. We’re taking the emotion out of it.
So I don’t make any additional screens. But one thing I could tell you is that a lot of entrenchment and, uh, bad corporate governance takes place with a lot of high ownership companies in, in the small cap and mid cap arena. By the time a company reaches the S&P 500, it doesn’t. I, I, you don’t see that entrenchment [00:28:00] where with founders and, uh, uh, uh, big owners, um, uh, very often in, within the S&P 500 cohort.
You get that entrenchment more so in small cap land, and the reason for that is to get large cap, to become a large cap, you really have to have it figured out, right? Um, you, you, you don’t get to be a $100 billion company and, um, you know, uh, have the wrong kind of behavior as a founder-led company. Now, um, you do see entrenchment form, uh, once those founders leave, um, and you get, uh, entrenched boards and whatnot who own very little stock with their own money, but control these massive companies.
And, um, that actually, that points me to a huge systemic problem that’s taking place right now, is that corporate America and the US is being controlled by three shareholders who don’t vote anymore. So [00:29:00] Vanguard, BlackRock, and State Street are taking extreme market share from stock, um, investors or active management and individual stock pickers as well.
So what we’re getting is that 25% of corporate America, they’re now the largest shareholder who, who doesn’t vote. So Warren Buffett talked a lot about, um, how mediocre CEOs are the biggest value destroyers, and the reason for that is mediocre CEOs stay in for a very long time. You know, if you have a bad CEO, uh, they typically get replaced.
However, that was, he said that back in 1997. Today, you could have a terrible board who own no shares on their own, uh, be permanently locked in because there’s no longer a mechanism to remove them. No one votes anymore, so, um, they automatically vote for incumbents. So it’s very hard for activism to [00:30:00] replace a terrible board, and this is a huge skin in the game problem that I, I, I don’t think enough people are talking about
Tony Kynaston: Yeah, right. I c- I can see that. Um, do you take the type of share that the owner has into account? Like if they have a, a, a class A share versus a class B share. So are you, are you taking control into account in putting together your ranking?
Haren Bhakta: Yeah, we, uh, don’t like control. Um, what we want is, is skin in the game, when we want dollar value of ownership. So what we look at is dollar value. We don’t give any additional benefit for controlling shares. Uh, we wanna make sure that, um, you know, if a CEO owns, uh, a very small percentage of the company but controls all the voting power, we look at that as a negative.
We want them to have skin in the game. We want them to have a dollar value in the company, economic value
Tony Kynaston: Okay, very good. I, I agree with [00:31:00] you there too. Um, do, do you look at how active the shareholder is in running the company? So is there an extra screen? So someone might, like one of the Walmart kids might have a large stake in the company, but they’re not really exerting effective control. Do you have a, a kind of screen for control as well as share ownership?
Haren Bhakta: Well, uh, Walmart, for example, is still technically a family-run, uh, company. So, uh, Rob Walton, son of Sam Walton, um, was on the, was the chairman of the board for a very long time, and the family owned 40, or owns 40% of Walmart. So Walmart, for a very long time, was a very big position in our index, um, because it’s still family-owned and they’re on the board, so they are overseeing the company and they’re ma- they’re able to maintain the, the culture.
So going back to the culture, it’s, it’s the ownership that allows a company [00:32:00] to maintain the, the, um, great culture that, that helped create the business in the first place, right? Um, eventually all retailers, uh, go out of business, right? Sears. How did a single store, um, by Sam Walton in Arkansas rise up to overtake Sears?
All the, all the, uh, advantages a huge retailer had, yet it still gets overtaken by a new founder, right? Because, uh, eventually cultures erode and, uh, soon, or not soon, but eventually Walmart’s culture will erode as well because once it becomes bureaucratic, um, CEOs, uh, will take the payday in raising prices and raising margins and taking the big bonuses that come with it, right?
How can they resist? Um, and that’s what destroys retailers [00:33:00] or future value, is by taking, um, you know, higher prices now and higher margins, but that’s not what creates significant value for retailers. Retailers, um, have an e- economic moat called, uh, coined by Nick Sleep. I don’t know if you heard of him, but, uh, he called it economies of scale shared.
So, that means you, you get scale by selling more, and as you get more customers, you reduce prices. You’re sharing the economics of scale, economies of scale with your customers. So the customers are being rewarded with lower prices. In return, you get more customers and you get more scale, and then you share those cost benefits again with your customers, and it creates this self, um, uh, you know, self-fulfilling prophecy where, um, you just become enormous like Amazon, right?
Um, so basically by sharing the [00:34:00] scale with your customers, you end up creating this enormous shareholder value in the long run. But it does make your company look less successful in the short term, right? And if you’re judged every quarter, you’re gonna take margins when they come, and you’re gonna forego that, that long-term value creation because you’re almost forced into it
Tony Kynaston: Yeah, I’ve heard it called the double loop effect in, in Australia. Similar sort of concept where you give back, margin gains back to your customers.
Haren Bhakta: Yeah, yeah. Warren Buffett talked a lot about that with Geico as well. He, he talked about how, um, you know, if they earn too much on, um, on, uh, the premiums, their, their expense ratio was, was, uh, a lot better, they would reduce their prices and give some of those savings back to their customers [00:35:00] in order to take market share.
So insurance is, you know, at least car insurance is all about market share, right? So, um, they kept reducing prices when they could to continually take market share away
Tony Kynaston: You, you’ve mentioned a lot of owner founders from tech companies. Is, is your index skewed toward the tech sector? And if it is, what happens when the, when eventually the AI boom
Haren Bhakta: You know, a lot of people ask me, you know, did you outperform simply because high ownership favors technology companies, because technology companies have, have more owners? Um, for one, that premise is wrong. Um, I launched the Inside Ownership Technology Only index as well. So I have two indices on my website which you could che- you could check out.
We can compare the Inside Ownership Technology index directly to the S&P 500 Technology only, and the Inside Ownership Technology one outperformed S&P 500 Technology only, [00:36:00] and that’s because high ownership captures more of the innovators, more of the high return outliers. So it’s not that high ownership.
Uh, it’s not that technology companies have high ownership, it’s that successful technology companies have high ownership, and that’s because, um, it’s generally newer companies with either founders or still early in its life cycle where it’s creating these enormous returns and innovation, right? Um, if we look at the top 10 companies in the US by size, um, with now the inclusion of SpaceX, Anthropic and OpenAI, they’re not, you know, two of them aren’t public yet, but they will be.
But if we look at when they were founded, they were founded after the year 2000, or on average around, around that timeframe, right? If we look to Europe, where there’s been no innovation, no returns, [00:37:00] um, the average top 10 company in Europe was founded in 1920s. So the point is, when you’re creating significant value and disrupting what’s, what’s happening in the world, um, it takes a newer company or a, a founder or owner/operator to really create that type of value
Tony Kynaston: You still see, though, a, a skewing towards tech companies in your ownership index?
Haren Bhakta: It does because again, uh, tech companies are, are typically newer, at least the successful tech companies are newer. So we’re getting more exposure to companies earlier in their life cycle and then, um, less of them when they’re in their, uh, later stages of the life cycle. For example, Microsoft, um, now Apple, we’re underweighted Apple because, uh, Tim Cook is now, uh, retired as CEO.
[00:38:00] So, um, these companies are on the later side of their, of their life cycle
Tony Kynaston: So because of the tech weighting, would you consider not doing your, your index for, say, a, uh, a European stock market? Is it, is it just gonna work better in the US because of the preponderance of founders in tech there?
Haren Bhakta: No, I’ll be launching one in Europe as well. Uh, I’ll be launching one, uh, inside ownership. I think investors will want an inside ownership weighted index across all different markets around the world. So we’ll be creating a European one, an Australian one, um, China, Japan, uh, South America. Every market should have an, an ownership weighted one.
Now, some of these other countries like China and India, um, there is a lot of, uh, cross-holdings between different companies, and it’s a little bit hard to intertwine. So that’ll be some work in progress. But Europe, Europe and, you know, some of these [00:39:00] developed worlds will be easier to, to launch indices using ownership
Tony Kynaston: Very good. I think I’ve asked all my questions. Do you wanna chip in now?
Cameron: Well, uh, just the last point I wanted to make, ’cause I did do some research on this. You know, again, as a dotcom guy, um, tech guy, I, I just remember all of the founder-led failures like Webvan and Cisco and Sun Microsystems and all these companies that were gonna take over the world and had massive valuations for a decade and then exploded. And, uh, you know, one of the things that we do at QAV is whilst we score companies, we give them an extra score if they’ve got high insider ownership. We’re also big on looking at value. We want. As value investors, we wanna buy them when we think we can get them at a discount to their intrinsic valuation, but we’ll give them an [00:40:00] extra score if they have high insider ownership. But I was doing some research on, uh, you know, uh, um, the, the universe of insider ownership companies and how it’s performed. I came across a Bain & Company report, the Founder’s Mentality research, which I’m sure you’re aware of.
Haren Bhakta: Mm-hmm. Mm-hmm.
Cameron: Bain did a sample of publ- a global sample of public companies over a 25-year period, and they did, um, looked at an index of S&P 500 companies where the founder was still actively involved, and it performed more than three times better than other S&P 500 companies over a 15-year window, roughly 2.1 times better in total shareholder returns over the decade leading into the mid-2020s.
So, uh, it, there seems to be good evidence that there are successes, there are failures, but overall, high insider ownership, [00:41:00] um, at least with S&P 500 companies, there is significant outperformance over a, a decent period. So, yeah.
Haren Bhakta: Absolutely. I mean, Warren Buffett said it best. He said, um, “The best way to think like a shareholder is to be one,” right? And you want your managers to, to think like shareholders, right? Uh, and the best way to think like one is to be one. So, you know, obviously that, that when you own a big part of your company, you’re gonna treat your company better.
Cameron: Mm-hmm
Haren Bhakta: the best analogy I like is, is a, a hired CEO could be compared to a zoo animal. Now, a zoo animal gets fed every day, whether it successfully hunts or not, right? Uh, in the same way, a hired CEO gets their base salary, gets a quarterly bonus, and, uh, sometimes a golden parachute, right? But a owner/operator CEO, they’re a wild lion.
They’re trained to survive. They’ve already proven that they can survive in the world. They’ve created value already. So when they [00:42:00] don’t successfully hunt, they feel the pain. They starve. And that’s what you want in a CEO. You want them to feel the pain and, uh, again, they’re closer to the problem, so they do feel the pain a lot faster than, than, uh, a hired CEO
Tony Kynaston: Maybe you should. Sorry
Cameron: is starving, uh, or Elon, uh, um, I mean
Haren Bhakta: He’s not starv- he’s not, yeah.
Cameron: don’t think they’re starving.
Haren Bhakta: They’re not starv- well, they’re, they’re, but they’re successfully hunting
Cameron: I’ve seen Elon’s waistline. He’s, he’s, uh, he’s not
Haren Bhakta: Yeah,
Cameron: you know?
Tony Kynaston: Maybe
Haren Bhakta: yeah, yeah
Tony Kynaston: to, uh, from OWN to Hunger Games.
Haren Bhakta: Yeah.
Tony Kynaston: Index,
Haren Bhakta: Yeah.
Cameron: Yeah, but the flip side to your analogy, your zoo animal analogy, is you said before, like if, uh, if a hired gun CEO makes a $5 billion bet and it fails, he gets fired or she gets fired. If Zuck makes a $5 billion bet on the meta [00:43:00] universe, the metaverse, and it fails,
Haren Bhakta: That’s right. That’s right
Cameron: you know, pivots into something else,
Haren Bhakta: That’s right. Yeah. Jeff Bezos said it, he said it, to, to be successful, um, you have to be willing to be misunderstood. And unfortunately, uh, non-skin in the game CEOs, they just don’t have the luxury of being misunderstood,
Cameron: Yeah
Haren Bhakta: right? So,
Tony Kynaston: yeah
Haren Bhakta: it, it is a little bit of the chicken and the egg and, um, it’s not m- maybe not even their fault.
Like, they, they don’t have the luxury of being misunderstood. They have to make decisions with consensus, and that’s not how big disruptive decision- or companies get made through consensus, right? So i- yeah, it’s, it’s, you know, probably not their fault. Um, if, if they have some brilliant ideas that will make the company look not so attractive in the near term, well, they’re not gonna be able to make it.
And, um, yeah.
Cameron: From a geopolitical perspective, I mean, the analogy [00:44:00] is not great, but, you know, I look at it as the difference between China and the United States in the last 40 years. I mean, there’s a short-termism, short-term thinking that comes with a liberal democracy because you need to get reelected in a few years, and the
Haren Bhakta: Yeah, China, China’s able to think in hundred, yeah, in, in centuries, right? W- we’re, we’re thinking every four years.
Cameron: Yeah
Haren Bhakta: well, how, how do we make the economy or, or political landscape look good for four years, uh, so we can get reelected? Um, while China is thinking in, in, um, essentially, uh, century timeframes, right?
How do we make our country-
Cameron: Deng, Deng Xiaoping, when he took over in the late ’70s, said 50 years. You know, he had a, he had a 50-year vision, and they’ve pretty much stuck to that 50-year vision, um, religiously for the last 50 years.
Haren Bhakta: Yeah. Yeah. And I mean, you, we, we see China has, um, w- I think gone up by a [00:45:00] magnitude of 100, um, from over that 50-year period. I mean, it used to be, um, the number 10, maybe even 15 global power, and now it’s number two. So this rose up the ranks very rapidly, right?
Cameron: Hmm. I’m
Tony Kynaston: Hmm.
Cameron: I’m doing a podcast later on in the week, um, on, on breaking down Zbigniew Brzezinski’s book, The, The Grand Chessboard that he wrote in, uh, 1997, I think, which remarkably got a lot of things right, um, except the rise of China. He didn’t think China was gonna be able to compete with the United States in the next 30 years.
So he was, uh, you know, he was an intelligent guy and foresaw a lot of things about America’s global hegemony. But the one thing he, two things he got wrong. One is, let’s l- maybe we shouldn’t have funded the Mujahideen. The other thing was, uh, China caught up way faster than [00:46:00] he expected them to.
Haren Bhakta: You know, in, in, in, in, uh, really quickly in 2020, uh, Warren Buffett’s, uh, annual meeting or Berkshire’s annual meeting, uh, Buffett put up, um, a, a table of stocks o- of the top 10 comp- or top 25, I think it was, back in, uh, 1970. And then another one. I’m sorry, I think he went back, I forgot what year, maybe 1980, and then, um, 2020.
And, um, you know, what he asked was, or what he said was, “30 years from now, 2050, I think we’ll see a lot more Chine-” I think there was, like, one Chinese company on that top 25, or maybe it was, like, two. But he’s, uh, uh, he said, “The one difference I think is in two, 2050, we’re gonna see a lot more Chinese companies on this, on this top 25 list.”
Cameron: Mm-hmm. I think
Haren Bhakta: wanted to add that part. Yeah
Cameron: Well, [00:47:00] Haren, thanks for coming on and it was a great chat. Uh,
Tony Kynaston: Yeah
Cameron: out your website, insideownership.com. You’ve got the, uh, ETF up and running, as you said, and you’re gonna start launching them in different geographies, so particularly our American and Australian listeners, check that out, sign up for your, uh, email releases, and, uh, keep an eye on it, and congratulations and good luck to you.
I hope it, uh, I hope it does well. We’ll have to get you back on a year and you can give us an update on how
Haren Bhakta: Awesome. Looking forward to it. Yeah
Cameron: Terrific.

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