This week’s myth: Investing success is about willpower.
When my now-adult sons, Hunter and Taylor, were kids, we used to share with them the same wisdom I’m sure most parents dish up: You become like the people you hang around. Now Taylor’s living in Hollywood and Hunter’s moving there to join him, so I’m not sure they took it on board… anyway…
I was reminded of this wisdom recently during one of my long walks when I was asking Claude to come up with some ideas to think about (what it refers to as “idea seeds”). One it threw at me was:
“Environment design beats willpower: You can’t change what you do, only what you’re around — so most self-improvement is environment design in disguise.”
In James Clear’s Atomic Habits, in the chapter “Motivation Is Overrated; Environment Often Matters More”, he writes:
“Environment is the invisible hand that shapes human behaviour.”
The chapter talks about “choice architecture” and how ’ ”behaviour is a function of the Person in their Environment’ ”(aka B = f (PE)).
Of course, as you can probably guess by now, my first thought when Claude reminded me about this idea was about kung fu. Being in that environment five days a week for the last five years has definitely shaped who I am right now. Not as a result of anything that was said to me directly, just a result of being around a group of people who take their fitness and health seriously, regardless of age or pre-existing medical conditions or fitness levels. It’s an environment which constantly challenges us, in a fun and friendly way, to try our hardest every day to get a little bit stronger, a little bit more flexible, a little bit fitter, a little bit healthier.

It’s been a journey for me. I started slowly, one or two days a week for an hour at a time — and, back then, even that seemed like an enormous hurdle, starting from zero. Finding that amount of time to commit to my health each week felt like a massive commitment. If you’d told me back then that I’d soon be training 10–12 hours a week, I’d have laughed in your face. I derided people who trained that hard at anything as being emotionally broken (as Chrissy now loves to remind me).
I started training because I knew I had to change some things about my lifestyle or I was probably going to die a lot sooner than I’d want and therefore miss out on years being with Chrissy. But the environment got hold of me. After a while, I wanted to get a higher belt. I knew that, in order to do a grading, I needed to have better stamina, because I was getting gassed too quickly. Nobody told me I had to grade. Nobody told me I had to lose weight (apart from my GP and cardiologist). Nobody told me I had to train harder. I just joined the dots myself. I did it because I wanted to be like the people I saw around me. Strong. Vital. Healthy. Fit. I couldn’t get there being a fat geek schlub. I saw a couple of guys like me, who carried a lot of weight when they started training, lose it. They inspired me to do the same.
But here’s the thing — I know myself well enough at 55 to know that if I stopped turning up at the kung fu school, and didn’t replace it with a similar environment, I’d slowly slip back into my old bad habits. A tub of ice cream once a week as a reward — which eventually turns into two or three tubs a week (yeah, I used to do that). Chocolate, my arch enemy. Condensed milk out of the tin — just a teaspoon, I swear! Hey — where did it all go? I only opened that tin a few days ago… blame my mother. She used to put that delicious elixir of the gods on my dummy when I was a baby. It’s wired into my DNA.
So after I made the kung fu connection, I got to thinking about QAV as an environment, a community of like-minded people. It works the same way, but for the investing part of my brain. I get to talk to TK every week and he keeps the investing part of my brain focused on the principles — ignore the hype, ignore the media. Follow the rules. Focus on the numbers. Stay disciplined. Don’t eat the tasty FOMO ice cream — a minute on the lips, a lifetime on the hips.
TK didn’t have a community of like-minded investors when he started out, except what he could find in books. We’re luckier. We have a community. Not just TK, of course, but all of the QAV members who post their returns (and their questions and insights) in our Facebook group. Reminders that the system works if you work it — which sounds like an AA slogan. That’s another community that works by inspiration and community support. My dad got sober in AA, as did I when I was 18 and Chrissy in her early 30s. My mum has been in Al-Anon (the lesser-known support group for friends and families of alcoholics) for 45 years because it helps her deal with life. There are lots of great slogans they use that we could adopt for QAV: one day at a time, easy does it, first things first, this too shall pass, and my kung fu motto — progress, not perfection.
By the way — being part of an investing community isn’t always a good recipe for success. It can go the other way, too. It all depends on the community you’re part of.
The 2012 study “Facebook Finance: How Social Interaction Propagates Active Investing” shows that investors in a community will often adopt the strategies of the loudest members of that community. These loudest members are often those who had short-term success, but not long-term success. Following their advice leads the other members to mimic their approach, which “may reinforce and even promote reckless trading behavior. This is largely driven by bias found among traders in which they develop forecasts of future returns that are merely extrapolations of the recent performance of assets. This leads them to follow strategies with occasional outstanding results, but that are less profitable on average.”
This study was obviously looking at communities without a rules-based strategy.
So choose your environment carefully. Environment will win out, for good or for bad. I’m glad my kung fu school isn’t Cobra Kai. You become like the people you hang around with.

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