The Investment Ladder
Not everyone needs to run the full QAV system — and that’s fine. Tony thinks about investing as a ladder. Each rung requires a little more effort and knowledge than the one below it, and delivers a little more return. Here’s how to think about where you are and where you’re heading.
Buy a low-cost index fund
The quickest, easiest and cheapest way for most investors to get better returns than a savings account. An index fund buys a basket of stocks mapped to pre-determined conditions — you set it and largely forget it.
- Target return: ~10% per year on average
- Keep fees as low as possible — even 1% in annual fees compounds into a significant drag over decades
- In Australia, AFI (Australian Foundation Investment Company) is a well-regarded listed investment company worth looking at
- Requires almost no ongoing time commitment
Build your own index fund
If you want a little more control and are willing to do a little more work, you can put together your own index fund rather than paying someone else to manage one.
- Buy shares in the top 20 stocks on the ASX in ratios equivalent to their market cap
- You only pay brokerage — no ongoing management fees eating into your returns
- Re-evaluate the list once or twice a year and rebalance accordingly
- Still relatively passive, but you’re in direct control of what you own
Buy only the most undervalued top-20 stock
A step up from Level 2. Instead of buying all 20, you do a quick valuation of each and put your money into whichever one is most undervalued relative to its intrinsic value.
- Calculate Intrinsic Value #2 (IV#2) for each of the top 20 stocks — see the Checklist Walkthrough for how
- Buy only the stock with the biggest gap between IV#2 and its current market price
- Concentrate your position in the single best opportunity rather than spreading evenly
- Re-evaluate whenever you have new funds to deploy, or when the current holding deteriorates
Run the QAV system
This is what we teach on the podcast and what all of these resources are designed to help you do. QAV — Quality At Value — is the system Tony has developed over 30 years and refined through his own investing. It’s a distillation of everything he’s read and studied combined with his own experimentation.
The QAV system revolves around a checklist of 17 data points that evaluates each stock on quality, value, and market sentiment. Every stock gets a score. You buy the highest-scoring stocks that are trading below their intrinsic value, and you hold them until the system tells you to sell.
- Tony’s average return: approximately double the market over 30+ years
- Once you’ve learned the system, it takes roughly 1–2 hours per month to run
- You buy the numbers, not the story — no hot tips, no forecasts, no guesswork
- Works in bull markets, bear markets, and everything in between
“This isn’t financial advice. This is only how I think about the investing journey. See a financial adviser before you do any investing for yourself.”
Tony KynastonTony isn’t suggesting everyone needs to reach Level 4. Some people are perfectly happy at Level 1 — getting a solid 10% return with almost no effort — and that’s a completely rational choice. The ladder is just a framework for understanding the tradeoffs between effort, knowledge, and potential return.
The fact that you’re here, reading this, suggests you’re interested in Level 4. The rest of these resources will take you through everything you need to run it.
Ready to learn the system?
The next step is understanding the QAV Checklist — the engine that powers Level 4.
Explore the Checklist →